Okay right now we know rachelmaenhout.com content is king. And of course since we have become creating our own blogs, (remember blogs is short slang for Weblogs – which can be what all their «formal and official» name is), most of our data is going to be «unique» and «Original». Yet occasionally, since we have only people, and since we simply cannot «create» more and more details, we might copy information from other internet sites. That is neat. There is no issue with that, EXCEPT IF, you decide that «copying» and/or «linking» is simply better and postpone writing anything.
Now allow me to make this distinct. If you are providing a service to people, where your primary business is always to offer out links to other places where people will get information, therefore are a database where persons come to get links, because you already does all the groundwork – that is fine. Mainly because what you will loose in content material, you will cosmetic in «eyeballs» and «hits». Remember the end result of good search engine rankings is just that. MORE VISITORS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is usually not the sole parameter a great Search Engine examines. Not by a long taken.
This is certainly a critical indicate keep in mind. Everything we will talk about, every method, by content to email to prospect lists to whatever, has nevertheless one aim in mind. To consistently and constantly increase and build your site «hits». To ensure you have a great ever-growing «fan» club «motivated» because of the support you are offering, to come back. Therefore please differentiate between end goal plus the methods. Content (discussed within our first article) is a approach towards the objective of getting classified by a good spot on a internet search engine, and the goal is to include people apply and arrive to your web site or weblog, and build a «buzz» regarding it. (We should talk about that much later in our series. )
Let us get back on content for any moment. In this article we are dealing with something that pretty much all writers know about and are familiar with. Text, text, phrases. Unique, unique text.
So in order to continue on our very own fairly rational path, all of us will now give full attention to the «text» and what has to be in it. Which in turn brings us to the subject of «keywords». Just before explaining just the thing these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.
If you have a site selling your hair beauty assists, you will want to sell off your materials writing content material around what you are selling. Obviously if you publish something about the difference between the latest models of of dish washers, this is not gonna relate to the «subject matter» and content of your web page. So you is going to write content articles around your mane supplies. You can expect to write article content on great hair care, on how to dye nice hair, how to get gone split-ends, when to hair shampoo etc . and so forth
Our magic hair website is called «Hair Is Not Forever». But this is the site for the moment and we will retain it as we complement. hairisnotforever even offers a blog page. This blog we will call up «SilkyFairHair» and we will put it, for the sake of our example in under the proprietor who will be aptly called Mr. Nor Hair. Right now we have the following:
1 . Site – Hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL can be fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles particularly if I get to the article within the importance of finding the right name.
Thus Mr. Neither Hair fantastic wife, Mrs. Purple Curly hair work together. That they create the internet site, get all of the necessary products to sell anything on it, set a couple of articles about wild hair and settle-back and wait for an people to arrive beating their «virtual» door down. Well as we say in Hebrew, «Boker Tov» (which literally means «Good Morning»), or perhaps as you claim in British, «Knock. Knock. Good Morning! Anyone Home? »
Okay the Hair couple know about keywords. Thus they build articles through which EVERY sentence in your essay has the term hair in it (or balding). Although hair is the name of the game. They make sure their content is classic, and once they have written two HTML webpages of wild hair articles, smartly placed by their cousin the graphic designer (who is bald) surrounding the advertisements with regards to hair companies now they presume they are completed!
Woah! Not really by a LENGTHY SHOT! And here is exactly where it gets depressing for the uninitiated and non-dedicated people.
Let’s deal with the «keyword» issue. Keywords are like indices or if you wish, classes. A keyword is a thing that the search engine will be for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords all of us refer to will be in two distinct and totally different locations. The first in the webpage header belonging to the site. in what is known as the section meant for «meta» tags. We can deal with the meta tag in a different article, nevertheless let us only say these are the keywords most search engine look for (with their «bots») when visiting your webblog. An example traguardo tag for keywords on our site may mimic this:
Again within our article(s) upon meta tags all of us will discuss these keywords, and the meta tag, but for right now take it as a given these are some of the keywords that is in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and supposed that was what the site was about and listed this website under these keywords. This is caught on to immediately, and humans simply being the crafty devils they may be, began report keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So porn sites especially, adopting this as yet another «fool the engine» strategy, would set keywords just like «hair», «technology» etc . into their meta tags, and provide the site a great innocuous term and there you are, more traffic.
Hence in the never-ending battle Search engines like google caught in, and would a few items. They deprecated the importance of your keywords in the meta tags as per to their algorithms, UNLESS this article on the site truly did meet the keywords. Of course , this did not include enough since porn sites will put «real» articles around the stuff. I will give you a SUBSTANTIAL example that i find funny, but it is extremely serious.
In one of my own posts in the blog, completely illuminated my biography which is taken care of by search engines like google. The other day We received a message from an ancient flame of mine declaring «I freaked out. I googled you, under Allen Gross Writer, and you are connected with a site about tushy’s! » So I move and Yahoo it, and sure enough in like the fifth position are these claims: «Ted Gross’s Unofficial Biography – The Real Version by Tushy» and naturally I simply click and obtain led to some other site (no url here as I usually do not want to publicize that site just for obvious reasons) and I arrive to a adult porn site which ripped off, out of all the content at the internet, MY PERSONAL profile to use around their particular porn advertising. UGH! However, you see that is usually how crafty people are!
(Here we are never going to talk about «splogs» – which means «spam blogs» yet. Nonetheless keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two situations: 1 . You could have keywords within your meta marking (and you need to have them! ) The little Search Engine «bot» (that is a software application whose task it is to travel and leisure around the Internet, never naps and never feeds on and climbs into all those adult sites also!, and accumulates information on MOST sites so the information may be categorized), relates to our internet site of hairisnotforever and scans the keywords on the web page. Then this little robot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines don’t «see», they are really NOT visible (males happen to be visually oriented not Search engines like google! ) and so graphics usually are not taken into account until you use the oll (derb) tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember initial content! )
2 . You have no keywords in your coto tag therefore the engine just looks at your articles.
So our happy couple figures ok lets place the word your hair say, atlanta divorce attorneys sentence for least three times. NO! Can not do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT overused.
Now at the time you Google with regards to hair items using the term «balding», the major search engines has the key word, and dependant on a million parameters decides what position with the specific keyword, hairisnotforever could have, and rss feeds it out.
And so our couple figures what the hell. We will also sell mascara, they usually put in a picture advert and the word wimperntusche in their keywords, without having virtually any content correctly. Well then will likely be listed mainly because the last within the last of your last for any person looking for «mascara». So just for this lesson the formula is usually:
«Content+Keywords inside the content+Keywords in Meta draw. »