Okay so now we know www.melas-hotel-chios.gr articles is king. And since i will be creating our very own blogs, (remember blogs is usually short slang for Websites – which is what their «formal and official» name is), almost all of our details is going to be «unique» and «Original». Yet once in a while, since were only human, and since all of us simply cannot «create» more and more facts, we is going to copy facts from other web sites. That is amazing. There is no issue with that, UNLESS, you decide that «copying» and/or «linking» is simply better and forego writing anything.
Now let me make this very clear. If you are offering a service to people, where your main business is usually to offer out links to other places in which people might get information, in other words you are a repository where people come to get backlinks, because you already does all the exploration – that is fine. Mainly because what you will loose in content, you will comprise in «eyeballs» and «hits». Remember the outcome of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is normally not the only parameter a great Search Engine looks at. Not by a long shot.
That is a critical point to keep in mind. Every thing we will talk about, every single method, from content to email to prospect lists to what ever, has nevertheless one target in mind. To consistently and constantly maximize and build your internet site «hits». To ensure you have a great ever-growing «fan» club «motivated» because of the system you are offering, to come back. So please differentiate between the end goal plus the methods. Articles (discussed inside our first article) is a approach towards the target of getting listed in a good status on a internet search engine, and the target is to currently have people make use of and arrive to your web-site or blog, and produce a «buzz» regarding it. (We might talk about this much later in our series. )
Let us go back to content to get a moment. Here we are dealing with something that every writers know about and are familiar with. Text, sayings, phrases. Initial, unique text message.
So in order to continue on our own fairly logical path, we all will now focus on the «text» and what has to be in it. Which in turn brings us for the subject of «keywords». Ahead of explaining just the thing these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more thoroughly.
If you have a website selling frizzy hair beauty products, you will want to promote your materials writing content material around whatever you are selling. Clearly if you write something about the between the latest models of of dish washers, this is not going to relate to the «subject matter» and articles of your web page. So you definitely will write articles or blog posts around your hair supplies. You will write content articles on very good hair care, on how to dye your hair, how to get gone split-ends, when to shampoo or conditioner etc . etc .
Our magic hair site is called «Hair Is Certainly not Forever». But this is each of our site for the time being and we will keep it as we complement. hairisnotforever even offers a weblog. This blog we all will call up «SilkyFairHair» and we’ll put it, for the sake of our example in under the proprietor that is aptly named Mr. Nor Hair. So now we have as follows:
1 . Web-site – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles specially when I go to the article around the importance of discovering the right name.
Therefore Mr. Nor Hair fantastic wife, Mrs. Purple Frizzy hair work together. That they create the site, get every one of the necessary stuff to sell anything on it, write a couple of content articles about head of hair and sit back and wait for a people to arrive beating their «virtual» door down. Well as we declare in Hebrew, «Boker Tov» (which virtually means «Good Morning»), or as you declare in Uk, «Knock. Topple. Good Morning! Anyone Home? »
Okay the head of hair couple know about keywords. Thus they set up articles in which EVERY term has the term hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their content is main, and once they may have written two HTML webpages of locks articles, logically placed by way of a cousin the graphic designer (who is bald) surrounding the advertisements to get hair companies now they presume they are completed!
Woah! Certainly not by a VERY LONG SHOT! Here is exactly where it gets depressing for the uninitiated and non-dedicated people.
Allow us to deal with the «keyword» concern. Keywords are just like indices or if you wish, classes. A keyword is a thing that the search engine will appear for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords all of us refer to are in two distinct and totally different places. The earliest in the site header from the site. in what is known as the section for the purpose of «meta» tags. We should deal with meta tags in a unique article, even so let us simply say these are generally the keywords most google search look for (with their «bots») when visiting your site. An example meta tag designed for keywords in our site may appear to be this:
Again within our article(s) in meta tags we will discuss these keywords, and meta tags, but for at this time take it as a offered these are a number of the keywords that will be in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and assumed that was what the web page was about and listed the website under those keywords. It was caught up on immediately, and humans being the crafty devils they are really, began placement keywords that had not do with their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So porn sites especially, adopting this as yet one more «fool the engine» approach, would place keywords just like «hair», «technology» etc . to their meta tags, and present the site an innocuous brand and voila, more traffic.
Therefore in the limitless battle Search engines like google caught about, and performed a few facts. They deprecated the importance with the keywords inside the meta tags in respect to their algorithms, UNLESS this great article on the site essentially did match the keywords. Of course , this did not include enough as porn sites will put «real» content material around all their stuff. Let me give you a PROPER example that we find funny, but it is incredibly serious.
In one of my own posts in the blog, you can view my bio which is taken care of by search engines like google. The other day I received an email from an oldtime flame of mine declaring «I freaked out. I just googled you, under Allen Gross Copy writer, and you are connected with a site about tushy’s! inch So I proceed and Yahoo it, and sure enough in like the fifthly position is: «Ted Gross’s Unofficial Biography – The actual Version by Tushy» as well as I click and obtain led to an additional site (no url in this article as I tend not to want to publicize that site to get obvious reasons) and I come to a porn site which will ripped off, out of all the content on the internet, MY PERSONAL profile to use around all their porn adverts. UGH! Nevertheless, you see that is certainly how handy people are!
(Here we are not going to talk about «splogs» – meaning «spam blogs» yet. But keep it in mind. )
Okay now what happens – not in theory but in practice.
Two scenarios: 1 . You have keywords in your meta point (and you ought to have them! ) The little Google search «bot» (that is a computer software whose work it is to travel and leisure around the Internet, never sleeps and never eats and climbs into all those porn sites too!, and picks up information on EVERY sites therefore the information may be categorized), goes to our web page of hairisnotforever and states the keywords on the web page. Then this little android makes a snapshot of the webpage. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines do «see», they may be NOT visual (males happen to be visually focused not Search Engines! ) hence graphics are generally not taken into account if you do not use the alternative tag. ) The methods get more and more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember main content! )
2 . You may have no keywords in your destinazione tag and so the engine just simply looks at your content.
So our happy couple figures okay lets put the word your hair say, in each and every sentence for least three times. NO! Typically do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used frequently, but NOT overused.
Now when you Google for hair goods using the phrase «balding», the Search Engine has the keyword, and relying on a million variables decides what position with the specific key phrase, hairisnotforever may have, and feeds it out.
Consequently our few figures the particular hell. We all will also sell mascara, and so they put in a photo advert and the word wimpernbetonung in their keywords, without having virtually any content correctly. Well then will probably be listed seeing that the last in the last in the last for any person looking for «mascara». So just for this lesson the formula is usually:
«Content+Keywords in the content+Keywords in Meta marking. »